Aura vs. Identity Guard 2025

You can thank Identity Guard for being one of the first companies to usher in the identity theft protection industry. Since launching back in 1996, it’s inspired countless businesses to jump into the fraud and scam protection space.

One of those companies is Aura, which now happens to be Identity Guard’s parent company. The founder created Aura after experiencing identity theft firsthand. He wanted something affordable and user-friendly that didn’t exist yet. So he built it himself.

But how does the newer Aura stack up against the veteran Identity Guard? While they share DNA and many similar features, our hands-on testing revealed that Aura delivers better bang for your buck by bundling digital security tools into every plan.

Check out what we discovered.

About Aura

Aura shields over 3 million members globally with its comprehensive identity theft protection suite.

Beyond the basics like credit monitoring and breach alerts, Aura teams up with specialized partners to expand its protection umbrella. Kidas’ tech powers the gaming and cyberbullying alerts, while Circle’s renowned system handles the parental control features.

>> Check Out: Aura Identity Theft Protection Review

About Identity Guard

Aura is Identity Guard’s parent company. In 2019, the founding company, Intersections Inc., merged with iSubscribed to create Aura.

Over nearly three decades, Identity Guard has cracked over 140,000 fraud cases and protected north of 47 million customers. Unlike Aura’s all-in-one approach, though, Identity Guard keeps its focus laser-sharp on identity theft and credit protection specifically.

>> Learn More: Identity Guard ID Theft Protection Review

Prices and Plans Breakdown

Despite sharing corporate DNA, these two services take surprisingly different approaches to packaging and pricing their protection.

Aura

Aura keeps things refreshingly simple – each plan name tells you exactly who it’s for. No guesswork needed. Here’s a quick overview of Aura’s pricing.

The Kids plan zeroes in on digital safety rather than traditional identity protection – perfect when your main concern is keeping the little ones safe online.

The features in the Individual and Couple plans eskip the kid stuff but pack in all the adult essentials: three-bureau credit monitoring, identity theft insurance, and financial transaction alerts. There are also monitoring services for the dark web, as well as home and auto titles.

The Family package adds child safety features and useful tools such as cyberbullying alerts, child Social Security number monitoring, and child sex offender geo-alerts.

For added confidence, you can test any plan for free for 14 days. There is also a 60-day money-back guarantee when you pay annually.

Identity Guard

Identity Guard takes a different route – instead of focusing on who needs coverage, they tier their plans by how much protection you want. Any plan can protect either one person or a whole family (five adults plus unlimited kids). Here’s an overview of Identity Guard’s pricing before we get into the features of each plan.

The Value plan includes $1 million in identity theft insurance, data breach notifications, and dark web or high-risk transaction monitoring. Step up to Total for bank monitoring and basic credit protection, or go all-in with Ultra for Identity Guard’s complete arsenal.

While Identity Guard skips the free trial that Aura offers, you still get a 60-day money-back guarantee on annual plans.

Verdict on prices and plans: Aura’s straightforward naming makes choosing a breeze, while Identity Guard’s tiered approach can leave you second-guessing. Yes, Identity Guard starts cheaper, but those budget plans are pretty bare-bones. Plus, Aura’s free trial lets you try the service risk-free.

How Do the Features Compare?

Being corporate siblings, these services share some DNA in how features work. But it’s what Identity Guard leaves out that really shows when you put them side by side.

Identity Protection

Identity Guard keeps it simple with a flat $1 million insurance policy across all plans, whether you’re flying solo or protecting the whole crew. Aura takes a more generous approach – individuals get $1 million, couples split $2 million, and families divvy up $5 million. That breaks down to $1 million per adult rather than spreading one million across everyone.

The monitoring scope also varies significantly between the two. Every Aura plan watches your home and auto titles, financial transactions, spam lists, and the dark web. With Identity Guard, you’ll only get these perks if you spring for the pricier tiers.

Verdict on identity protection: Aura takes the crown with robust coverage baked into every plan. Identity Guard’s budget option might catch your eye, but it can’t match Aura’s comprehensive protection.

Credit Protection

Both services monitor your credit the same way, but the depth of that monitoring? That’s where they diverge. Want comprehensive credit protection from Identity Guard? Better be ready to pay for Ultra. Here’s the breakdown and comparison.

Aura doesn’t play favorites – every plan gets the full credit protection treatment. Even with the basic Individual plan, we could instantly lock our Experian file to slam the door on fraudsters. With Identity Guard, you’ll need to shell out for Ultra to get that same power.

Verdict on credit protection: Aura runs away with this one. Identity Guard might spot suspicious credit activity, but unless you’re paying top dollar for Ultra, you’re on your own when it comes to taking action.

Device and Online Protection

Here’s where the gap really widens. Identity Guard throws in a safe browsing extension and password manager – and that’s it.

Aura matches those basics then keeps going. Our subscription unlocked:

• Antivirus: Shields your devices from malware, viruses, ransomware, and other digital nasties.
• VPN: With servers in 80+ countries, it keeps your browsing private and IP address location hidden. Check out our review of Aura VPN.
• Cloud storage: Secure vault for your important files and documents.
• Ad blocker: Blocks trackers that follow your online footsteps.
• Spam call and text protection: AI-powered screening that verifies callers before your phone even rings.

Verdict on device and online protection: No contest – Aura’s digital security toolkit leaves Identity Guard in the dust.

Child Protection

The gap widens even further when it comes to protecting kids. Sure, Identity Guard covers children under family plans, but it’s missing the specialized tools that make Aura shine.

We like that there’s a separate Kids plan add-on, making it easy for families to expand their coverage. Here are the included features:

• Smart parental controls: Block inappropriate content and manage app time limits for YouTube, TikTok, Snapchat, and more.
• Device oversight: Track device usage patterns and pinpoint your kids’ location when they’re out and about.
• Screen-time limits: Set a timer, and once enabled, your child’s device will lock when their time is up.
• Activity reports: See exactly how much time kids spend online, which apps they’re using, plus their browsing and social media activity.
• Gaming safety: Real-time alerts for cyberbullying in game chats and voice channels.
• SSN monitoring: Aura monitors everyone’s Social Security numbers, including your children’s, to ensure no one uses them for fraudulent activity.

Verdict on child protection: Aura wins by a mile. While Identity Guard technically covers kids, it lacks the specialized tools to actually keep them safe in today’s digital playground.

Final Verdict: Aura or Identity Guard?

Identity Guard makes you play a guessing game – which features do you really need? Can you afford to act if fraud strikes? Want credit locking capabilities? That’ll be the Ultra plan, please.

Aura keeps it simple: pick your coverage level (individual, couple, or family) and get everything. Credit locking, three-bureau monitoring, financial alerts, dark web scanning – it’s all there from the start. Plus, you get genuine digital security tools like antivirus and VPN protection.

For comprehensive identity protection that doesn’t nickel-and-dime you for essential features, Aura is the clear winner. It delivered everything we needed to stay secure online, and we’re confident it’ll do the same for you.